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How To Brand Your Business: Part 2 – Top of Mind

Monday, August 26, 2013

What does it mean to be a top of mind? The ability to be a “top of mind” business comes through the ability to brand your company by means of good marketing and advertising efforts. Developing a strategy to be the first company people think of when they need a certain product or service is a difficult task! Here are some things to keep in mind.

 

Logo

 

Your logo is one of the most important aspects of your business and should not be taken lightly.  There is a lot of time and energy that is put into developing a dynamic logo. From the countless hours of research to design and concept, your logo should be something that speaks for your company without spelling it out. Please note, there are reasons why major companies hire creative agencies to develop a logo! It is our expertise and experience that sets us aside from others. Check out the making of the Rio 2016 Olympic Logo.  For more information about logos, check out our blog post about the importance of a logo.

 

Be like the big guys

 

Golden Arches…

 

What did you think about? What was top of mind when you read those two words?

 

You most likely thought about McDonalds, but why? It’s because McDonalds has established itself; it has developed such brand awareness that one simply has to talk about arches for them to be noticed & thought of.  This is the same for some of the most popular brands in the world, like Nike and their infamous “swoosh”.  It is important to note that huge corporations have millions of dollars invested in their advertising and marketing efforts, but here are few tools that you can use that are much more cost efficient:

 

–          Social Media

–          Blogging

–          Guerilla Marketing

–          Sponsorship of a sports team

–          Direct Mail

–          SEO

–          Memorable customer service

–          Billboards

–          Print Collateral

–          Video

 

It is important to be top of mind with all of your customers and potential customers, JEV Marketing & Communications can help you develop a plan of action to incorporate proven techniques and methods to help your brand succeed.