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How To Brand Your Business: Part 1 – Clothing

Monday, July 15, 2013

At some point in time, we have all had a piece of clothing from a local company, but had no idea where it came from or how we got it. This is one of the beauties of buying branded clothing with your company’s logo on it. Unlike some traditional media, clothing can pass the test of time, especially if it is something that people will get good use out of, i.e., a sweater, golf shirt, or a hat. It is important to note that this is free advertising for you. You may even see a person who is wearing your company’s logo on their sweater two or three years after you had the items made!

 

Branding your clothing with your business logo helps create awareness of your company’s identity; people can relate to you through your clothing. Take for example, UPS, and their brown uniforms. They have created a full brand identity campaign that connects their uniforms and a catchy tag line “What can brown do for you?

 

People relate colours to companies, and you can do the same with your business, simply by placing your business logo on clothing for yourself, your employees or as giveaways. As we continue our summer specials on branded clothing, there isn’t a better time to take advantage of these great prices & deals on some summer swag!

 

Top 5 Reasons to Brand Your Company Clothing!

 

5. Cost effective

 

4. Serves as a good marketing tool and can leverage your marketing efforts

 

3.  Helps create awareness of your company.

 

2. Whether the clothing is for you, your employees, or a giveaway for a fundraiser, it is free advertisement for your company. Simply put… You’re a walking billboard!

 

1. Adds credibility and professionalism to your business and also serves as a form of identification.

 

OK, What’s the Next Step?