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Promotional Products: Do It Right

Monday, July 25, 2011

Promotional products have many benefits but they are often poorly executed. It’s a safe bet that at any given time a consumer has some sort of promotional trinket in the back of their desk drawer collecting dust. Lanyards, stickers, that old ceramic coffee mug – forgotten items that offer nothing...

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The Future Of Advertising

Thursday, May 19, 2011

With more than five million smartphone users in Canada, consumers continue to prove that these devices are not merely a trend. Instead, they have become an integral part of day-to-day life, allowing users to browse the web, shop on the go, or search for product information. Smartphones have become much...

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How Search Engines Find You

Wednesday, March 30, 2011

Google is the #1 search engine for users and with its system of search results ranking, simply having a website doesn’t cut it. Out-of-date content pushes a site further down the page and as everyone knows – the links at the top of the page are the ones that see...

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Good Graphic Design IS Important

Monday, February 14, 2011

So, what exactly does graphic design mean? Graphic design refers to a profession that focuses on a combination of artistic presentation, visual communication and influential delivery of a message. A variety of methods can be used to combine words and creative imagery to tell a story, sell a product, present...

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How To Market In Tough Times?

Wednesday, January 05, 2011

Take advantage! Economic downturns happen all the time and severe ones like we’re in right now are a lot more common than most businesses would care to believe. The weak perish, the strong survive, some even thrive. During economic downturns, companies disappear or are swallowed up by rivals. Others emerge...

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