Look More Professional Online: Switch to a Branded Email for Your Business.
Replacing Your Generic Company Account With a Branded Email (And Why You Should)
When your business is just starting out, using a Gmail address like yourbusiness@gmail.com is fast, free, and convenient. But as you grow, that generic email can start to make your business look less professional.
Switching to a branded business email address, such as info@yourbusiness.com is one of the easiest ways to improve your company’s credibility, trustworthiness, and brand consistency.
If setting it up sounds technical, don’t worry. This guide walks you through everything in a simple, non-technical way.
What Is a Branded Email Address?
A branded email address uses your own domain name (like yourbusiness.com) instead of a free email provider like Gmail, Yahoo, or Outlook.
For example:
Generic Email: yourbusiness@gmail.com
Branded Email: contact@yourbusiness.com
When you use your own domain, your emails build your brand—not someone else’s.
Why You Should Replace Your Generic Email With a Branded Email
Here are the top reasons why switching to a professional email for your business is worth it:
Looks More Professional
A branded email instantly tells customers you’re legitimate, established, and serious about your business.Strengthens Your Brand Identity
Every message you send reinforces your business name and creates a consistent brand experience.Builds Customer Trust
People are far more likely to open and respond to messages from a business-branded inbox.Improves Email Deliverability
Free Gmail addresses often get flagged as spam in bulk mailings. A professional domain-based email helps your messages reach inboxes.Scales as You Grow
Easily create email addresses for departments or employees, such as: support@yourbusiness.com
What You’ll Need to Create a Branded Email
Setting up a branded email for your company is straightforward. You’ll need:
A domain name (e.g., yourbusiness.com)
An email hosting service such as:
Google Workspace
Once your domain and hosting are connected, you can start sending emails from your new professional address.
What About Cost?
Branded email typically costs $6–$15 per user per month, depending on your provider. For most businesses, the professional image alone makes this well worth it.
Final Thoughts
Replacing your generic Gmail account with a branded email is a small change that delivers a big boost in professionalism and trust. It also prepares your business to scale, stay organized, and protect your reputation.
Your website has your name on it. Your email should too.
Need help setting up a branded email for your business?
Look at our free 30-day trial to get started with a professional, secure setup for your domain-based email.
