Policella Farms
Project Details
2026-10-15
Policella Farms
Web Development
Agriculture
About Policella Farms
Policella Farms is a family-owned, fourth-generation greenhouse operation, built on a commitment to quality, innovation, and people. We're proud to grow fresh, healthy produce for Canadian families today and for generations to come.
Problem Statement
The site’s design was dated and didn’t show the scale of a 35-acre, fourth-generation greenhouse operation, which undersold Policella to the buyers it most needed to win.
Product pages carried a lot of extra content, so buyers had to dig for the specifications they needed to place orders.
The messaging tried to serve every visitor in the industry, so distributors and retailers had no clear path through the site.
Years of empty and outdated pages were still indexed by search engines, which hurt search visibility and slowed the site down.
Our Solutions
Modern Design That Shows the Operation’s Scale
A clean redesign puts the 35 acres of Canadian-grown production up front, so buyers see a high-volume, reliable supplier right away.
Buyer-Ready Product Specifications
Each of the five main product lines has a concise spec sheet with case weight, pack format, PLU, pallet setup and storage conditions. Tomatoes on the Vine, the variety Policella is best known for, is featured first.
Built Around B2B Partners
The navigation and messaging are aimed at distributors and retailers, with a “Partner With Us” call to action on every page.
Faster Site and Better SEO
We removed years of indexed but empty pages and improved page speed, so search engines now find a lean, relevant site.
Project Highlights
Top Google PageSpeed Scores
Perfect accessibility, SEO and best-practices scores on desktop and mobile, with a 99 desktop performance score.
Ready for AI Agents
The site passes Google’s new Agentic Browsing checks, so AI assistants and agents can read and navigate it correctly.