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How To Brand Your Business: Part 2 – Top of Mind

Monday, August 26, 2013

What does it mean to be a top of mind? The ability to be a “top of mind” business comes through the ability to brand your company. Utilizing good marketing and advertising efforts. Developing a strategy to be the first company people think of. When they need a certain product or service is a difficult task! Here are some things to keep in mind.





Your logo is one of the most important aspects of your business. Developing a dynamic logo requires a lot of time and energy. From the countless hours of research to design and concept. Your logo should be something that speaks for your company without spelling it out. Please note, there are reasons why major companies hire creative agencies to develop a logo! It is our expertise and experience that sets us aside from others. For more information about logos, check out our blog post about the importance of a logo.



Branding like the big guys


Golden Arches…

What did you think about? When you read those two words, what was top of mind?

You most likely thought about McDonald’s, but why? Because McDonald’s has established itself; it has developed such brand awareness that one simply has to talk about arches for them to be noticed & thought of.  This is the same for some of the most popular brands in the world, like Nike and their infamous “swoosh”.  It is important to note that huge corporations have millions of dollars invested in their advertising and marketing efforts. But here are a few tools that you can use that are much more cost-efficient:

–          Social Media

–          Blogging

–          Guerilla Marketing

–          Sponsorship of a sports team

–          Direct Mail

–          SEO

–          Memorable customer service

–          Billboards

–          Print Collateral

–          Video



It is important to be top of mind with all of your customers and potential customers, JEV Marketing & Communications can help you develop a plan of action to incorporate proven techniques and methods to help your brand succeed.