The original Cartel Marketing Website, an auction-style bidding site for wholesale fresh vegetable and fruit was built almost 15 years ago and had begun to show it’s age. Cartel Marketing, on the advice of JEV Marketing, decided to rebuild and renew the website with additional functionality and a new visual appeal.
JEV Marketing & Communications created a new, visually appealing, and appropriately themed platform for the site but the real depth to this site is in the back end programming. The site maintains a fully automated auction system that allows competing growers to bid on each others products in order to fulfill an order that they may otherwise come up short on. The site updates the bidding system, available products and purchased product on a minute by minute basis. After orders have been committed to and the invoice has been paid or covered by a pre-established credit amount the order is automatically scheduled by the website. The fully automated bid, purchase and delivery all happens without the buyer and seller (who come from competing grower agencies) ever meeting. The system has been such a success locally that plans are in place to launch operations in various other grower locations in Ontario and Quebec.
Along with the development of their new website JEV Marketing also suggested a rebrand of their old and outdated print collateral. A simple tri-fold brochure was designed that reflected the look and feel of the new website. The new brochure was to be used as a take home piece for clients and as a distribution piece when the services of Fingerprints were recommended by health practitioners in the area.
The Gentherm flyer was created under strict branding guidelines as a promotional piece to be distributed to the elite, private airline industry along with a variety of other flyers. The flyer was printed on a high quality satin stock and then washed in a matte UV coating with spot UV added to imagery and logos to make then pop.
The Cartel Marketing brand was created using a great deal of symbolism. The name itself, as defined historically, means “a coalition or cooperative arrangement between parties intended to promote a mutual interest” which, in this case, the competitive distribution of produce grown in the Essex and Kent county area. The choice of green as the predominant colour is used to represent the industry focus on the natural environment. The iconic “C” in Cartel is broken into three flowing curves to suggest motion and the three dots are representative of the grower members sitting together at a table to negotiate the best deal for all involved. A strong, bold, modern typeface was chosen to reflect the forward thinking attitude of the site and the method of operation in an entirely digital realm.
Grand West Dental has been a longtime provider of quality dental care for the residents of Chatham Kent County but has never had a brand that represented themselves properly as one the largest oral care providers in the region.
A review of the image and professional standing that they wanted to portray was analyzed and the colours choice and font were chosne based on these requirements. The font is strong and prominent with a modern flair but it also uses a serifed accent to convey a connection to the past. The colours of bright blue and green are soothing as well as clean and professional. They are also two colours that are particularly reflective of the health care industry.
The iconography in the logo uses tooth imagery in order to directly associate the health care provider with dental care and the addition of the compass is both a directional play on the business name Grand “West” as well as being suggestive of the clients being on the correct path to good dental hygiene.
Great Lakes Technical Training is a local government approved educational facility for the training of heating and cooling professionals as they start their journey through the trades as an apprentice.
With GLTT having a main focus on residential and industrial heating and cooling the brand colour and general graphic focus was an easy task straight out of the gate. Furnace burners emit a blue colour and glow when tuned properly and the owner was insistent that this feature was conveyed in his imagery. Thus the choice of blue as the predominant colour. The flame imagery was also selected after a review of a variety of burner styles that would be used in the heating industry. The words “Technical Training” were reversed within a bar and then a line of carefully coloured blue flames were added to look like they were burning out of the element. A large, and more intricate blue flame were added to divide the business name and create a dynamic feel. A bold and easily readable font was chosen to balance out the intricate imagery in the logo.
The Heavy Construction Association of Windsor was looking for a rebrand of a logo created… before time began. The old logo image was lost to antiquity and, essentially a copy of a copy of a copy was being used now as the source.
A fresh start was needed as it was determined that nothing was salvagable from the original crest other than the colour. A bold, solid and strong typeface was chosen as the base. The lead letters from each word were use as an acronym that is commonly used to refer to the association. Within this acronym a graphic, that is commonly used in maps to represent a bridge over a highway, was added to the letter “A” as bridge building is a mainstay of the heavy construction industry.
Ontario Greenhouse Vegetable Growers (OGVG) is a not-for-profit organization representing 218 members who grow greenhouse tomatoes, cucumbers and peppers in Ontario, Canada.
OGVG was formed in 1967 and is responsible for licensing all growers, packers and marketers of Ontario greenhouse tomatoes, cucumbers and peppers. As a whole, OGVG strives to support the Ontario greenhouse vegetable sector and its growers, however possible, to ensure success for today, sustainability for tomorrow, and fresh, nutritious, quality produce for all!
With 218 greenhouse growers in Ontario who produce tomatoes, peppers and cucumbers spanning from Windsor to Niagara and as far north as Ottawa; the greenhouse vegetable sector is a powerful economic force in Ontario. The latest numbers reveal farmgate sales for Ontario tomatoes, cucumbers, and peppers of $783 million in 2013.
Since 1985, Thompson continues to successfully service international points between Canada and the United States (including domestic Canada), door-to-door direct. Thompson’s ownership remains unchanged, still leading the way, 30-years later. Stable ownership, coupled with strong management, empowers Thompson’s staff to focus solely on our customers and with an unrelenting commitment to provide real value to our customers, Thompson has grown into one of the largest Canada-U.S.
The Windsor Construction Association, a membership organization, working for the promotion of local contractors, subtrades and suppliers has been the voice for a high standard of ethics, education, safety, environmental practices and training in the Windsor and Essex County area. The WCA manages a plans room for building projects at it’s brick and mortar location as well as an online system that allows builders to view, print off and bid on local construction projects along with a members roster and various newsletters and support functions.
The Head Start Sports Youth Club is a non-profit organization committed to fostering a lifelong love of sport and physical activity for children in Windsor-Essex through programs providing high quality skill instruction and game play. They are dedicated to giving elementary children a head start to becoming healthier and more active participants in a variety of sports and games!