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Mobile Apps Key Factors

There are several key factors need to be considered before rushing into the development of a mobile app. You need a strong plan to limit the chances of potential problems in the future; minimizing the chances of creating expensive re-work, limiting profitability, and decreasing utility. Before you start this long process, consider these following questions:

Research

1. Why do you need a Mobile App?

Mobile apps are created to serve a specific purpose; creating offers and opportunities that differ from what your business website already provides. In addition, it can be a way to reach and interact with current and potential customers more easily. It is very important to have a specific goal in mind. To consider what exactly you want to achieve with the creation of this app. What’s your vision? What business goals do you want to achieve?

Strategy

2. What is it’s functionality?

Does the functionality provide purpose or value for your customers or your organization? If the functionality does not create efficiency, make the routine task easier, or provide some type of unique/needed value. Then it is unlikely to achieve continuous consumer use.

Experience & Design

3. Native App or Mobile Website?

If your app needs access to specific mobile device functions. Then creating a native app may be in your best interest. If you simply are trying to provide customers with an optimized mobile experience from your existing website. Then a mobile website might be just right for you. If you decide to go the native route, what operating system do you need the app to be designed for? iOS or Android? Perhaps both. This all depends on your business and what you wish to achieve. Through the clear understanding of what your target needs, including usage patterns, user needs, and device habits. For a more in-depth discussion of the pros and cons of both options, read our blog post on the differences between Native and Mobile Apps here.

Development

4. Does the developer have a good understanding of design or usability?

If the mobile app is not able to function with ease, it is easy to lose consumer interests. It crucial for the mobile app developer to have a clear understanding of design options and constraints. To create the best possible function experience. This includes ensuring that everything is optimized for consumer use; the right sized buttons and fonts, easy navigation, and other factors that will make it enjoyable for consumer use.

Post Launch

5. Create a Plan to Engage and Re-Engage Users
First-time user experience is very important when it comes to engaging customers. The users should quickly fully understand the value of your app and should receive positive incentives. Such as personalized push notifications, to keep them consistently engaged. This will help deliver a better experience and to engage and re-engage the user. It will also will limit the chances of them deleting your app. Furthermore, social sharing is a must. Not only will it allow them to engage with your brand. But it also allows for organic exposure through their social media channels and followers. If your users happen to be unengaged, figure out why. You can do this through user feedback and analytics. Once the problem is established, figure out a solution to re-engage.

Is a mobile app right for your business? Contact us to set up a phone meeting with one of our mobile app specialist to discuss the possibilities. Click here to complete our request a quote form or just call 1-877-458-2411 for further information.