Several key factors need to be considered before rushing into the development of a mobile app. You need a strong plan in order to limit the chances of potential problems in the future; minimizing the chances of creating expensive re-work, limiting profitability, and decreasing utility. Before you start this long process, consider these following questions:
1. Why do you need a Mobile App? (Research)
Mobile apps are created to serve a specific purpose; creating offers and opportunities that differ
from what your business website already provides. In addition, it can be a way to reach and
interact with current and potential customers more easily. It is very important to have a specific
goal in mind and to consider what exactly you want to achieve with the creation of this app.
What’s your vision? What business goals do you want to achieve?
2. What is it’s functionality? (Strategy)
Does the functionality provide purpose or value for your customers or your organization? If the
functionality does not create efficiency, make routine task easier, or provide some type of
unique/needed value, then it is unlikely achieve continuous consumer use.
3. Native App or Mobile Website? (Experience & Design)
If your app needs access to specific mobile device functions, than creating a native app may be
in your best interest. If you simply are trying to provide customers with an optimized mobile
experience from your existing website, then a mobile website might be just right for you. If you
decide to go the native route, what operating system do you need the app to be designed for?
iOS or Android? Perhaps both. This all depends on your business and what you wish to achieve
and through the clear understanding to what your target needs, including usage patterns, user
needs, and device habits. For a more in-depth discussion of the pros and cons of both options,
read our blog post on the differences between Native and Mobile Apps here .
4. Does the developer have a good understanding of design or usability? (Development)
If the mobile app is not aesthetically pleasing or able to function with ease, it is so easy to lose
consumer interests. It crucial for the mobile app developer to have a clear understanding about
design options and constraints, in order to create the best possible function experience. This
includes insuring that everything is optimized for consumer use; the right sized buttons and
fonts, easy navigation, and other factors that will make it enjoyable for consumer use.
5. Create a Plan to Engage and Re-Engage Users (Post Launch)
First time user experience is very important when it comes to engaging customers. The users
should quickly fully understand the value of your app and should receive positive incentives,
such as personalized push notifications, to keep them consistently engaged. This will help
deliver a better experience, help to engage and re-engage the user, and in addition will limit the
chances of them deleting your app. Furthermore, social sharing is a must. Not only will it allow
them to engage with your brand, but is also allows for organic exposure through their social
media channels and followers. If your users happen to be unengaged, figure out why. You can
do this through user feedback and analytics. Once the problem is established, figure out a
solution to re-engage.
Is a mobile app right for your business? Contact us to set up a phone meeting with one of our
mobile app specialist to discuss the possibilities. Click here to complete our request a quote form
or just call 1-877-458-2411 for further information.