Digital Trends

  What do you think constitutes a marketer’s idea of a dream situation? Is it brand placement and household name recognition? Or is it more along the lines of skilful, creative design and strategic campaigns? More than likely, the ideal would be a combination of both of these things, and...

Considering building your business website yourself on the cheap? I have some bad news…     Do-it-yourself websites look amateurish, tacky, and unprofessional. Your customers will directly associate your brand with those ugly worlds. Maybe in the past, if you knew a little HTML or the basics of FrontPage. You...

The days of bulky phone books and spending time searching through yellow pages are over.   With more and more customers using their smartphones to search for products and businesses. It only makes sense to have a mobile website. Customers are looking for phone numbers, e-mail address, and contact information....

What does it mean to be a top of mind? The ability to be a “top of mind” business comes through the ability to brand your company. Utilizing good marketing and advertising efforts. Developing a strategy to be the first company people think of. When they need a certain product...

At some point in time, we have all had a piece of clothing from a local company. But had no idea where it came from or how we got it. This is one of the beauties of buying branded clothing with your company’s logo on it. Unlike some traditional media,...

The Importance   Logos are an important part of your company and what it represents.  When you think of popular logos, the first few that come to mind could be McDonald’s, Nike or Apple. These logos are some of the simplest logos one can create. Yet, they are easily identifiable...

We have had many clients walk into our office or call asking us for assistance. When I asked these clients whether they did their research on other marketing companies before contacting us. I receive the same answer every time, “No, you were the first”. Those five words were all it...

  If you don’t do anything about promoting your business you won’t get anything in return. Business owners have always been tentative when it comes to advertising. Is it taboo? Do people not believe in it? The problem is that people decide to advertise in magazines, newspapers and on billboards....

People often think that they should just update their website layout and design once every decade. Their social media now and then and any news releases just when they happen to occur. If you are one of these people, think again! If you are committed to publicizing your business then...

With the economy on a rise and people back to work. It is no surprise that businesses have been growing and the number of sales is rising. Most companies have a number of sales that they would like to meet in a certain time frame. Assuming high sales are a...